On April 4th, the girls will be unveiling a completely new image through their title track music video, “To Me,” than what was previously shown in concept album jacket photos on the 1st. In “To Me,” the girls will be acting out their revenge against a man that has betrayed them by becoming confident, sleek girls that can fend for themselves in the face of such betrayal.
Their album jacket photos were done under the concept of “girl“, a feminine, coming-of-age theme that emphasized their womanly charms with the use of props like flowers and minimal, natural make up.
Fans immediately took notice of their departure from the strong, sexier image they took on in their previous releases, “A” and “Mach.”
Rainbow commented, “We tried our best in showing a variety of different charms for our upcoming promotions. Our album jacket and music video concepts are both different, so fans can expect another new concept for our stage and choreography as well. Fitting to our name, we’ll be showing off our individual colorful charms.”
As previously reported, their title track, “To Me,” was also produced by one of Japan’s great producers, Daishi Dance. The song features an emotional piano melody with an abundance of power as characteristic of his style.
Source: Newsen via Nate