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Sunday, January 23, 2011

Asoka-The Hero.

We have seen lot of superhero in the past,who have taken over the imagination of the audience and children in special Shakthimaan is a brand that was quite popular in India in this genre.
However,creating a superhero one who is believe and connect with the audience is very difficult.That is why mythological stories are so popular in India.Where there have been few other superheros.The trend is going to break with Asoka-The hero.it is a 2d animated film that was the story of a young boy,who idolize his father a police men.
The movies is under the banner of illusion interactive and distributed by springboard films-division of PVR pictures,Mumbai.The film has been produced by Gyanendra jain and was directed by Gaurav jain.The hindi language movie is slated to hit the theaters on January 7th,2011.
Asoka-The hero is illusion interactive studio's first animation film.god,haven't they done wonders with an amazing script pulled out of from a simple concept.The experience of the studio in doing shorts and episode contents is quite evident and their core strengths which include concept that and production have come in winning notes.The movie made on a budgets of 2.5 Crore rupees is being released with 50 prints.
To add to the buzz and the eager anticipation are the efforts of the promotional vehicle which is coming up with licensing and merchandising.There are small cricket bats and bags,mugs and various other goodies to be taken home from various events held across.The country,even as we prepare ourselves with the country's next generation superhero.
"Why,I have been asked did i choose to build my myth around the emperor Asoka well to be honest.Emperor Asoka is personal hero of mine.Asoka has been one of the greatest emperors in the country.what is more remarkable is the fact that there are very few have showen the kind of character transformation that Asoka went through.To start with tremendous ambition and drive to gain and wield power and instead pursure peace and make such a critical choice,makes emperor Asoka,an admirable person and role model.His entire existence is a dichotomy and he isnt simply good or bad but much more complex"-Gaurav jain.